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New York Times acquires viral Wordle game for ‘low seven figures’ | South China Morning Post

February 1, 2022
Source: scmp.com scmp.com
News Snapshot:
The New York Times Co said on Monday it had acquired Wordle, a website-only word game that has seen a recent burst in popularity, for an undisclosed price in the low seven figures. The acquisition will help The New York Times broaden its digital content as it tries to reach the goal of 10 million subscribers by 2025. The once-a-day online game gives a player six chances to figure out the day’s secret five-letter word, using the least number of guesses. Wordle – which was originally released in October by former Reddit software engineer Josh Wardle – will continue to...
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Tags: acquisition | China | content | digital | engineer | entertainment | game | games | IT | mobile | New York | news | online | online game | Software | South China Morning Post | strategy | website

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