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Snapchat Adds New AR Story Tools for Lunar New Year to Highlight the Influence of Chinese Culture Social Media Today

February 3, 2022
Source: socialmediatoday.com socialmediatoday.com
News Snapshot:
Snapchat has launched some new AR activations for Lunar New Year which aim to educate users on Chinese culture and influence, in addition to celebrating the broader event. The first Lens is a new AR experience that takes users through the story of Asian-American businesswoman Lucy Yu, the owner of ‘Yu & Me Books’ in NYC, which is an independent bookshop that’s dedicated to showcasing stories from underrepresented authors. As explained by Snap : “ Lucy, an avid reader from an early age, started Yu & Me books in 2021 to help showcase stories from underrepresented authors. She believes that...
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Tags: AIM | app | AR | books | camera | Chinese | culture | Immigration | IT | Lunar New Year | map | media | New York | share | Snapchat | social media | technology

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