2022-03-31. About 18 months ago, the South China Morning Post relaunched a digital subscription model after a several year pause. Adrian Lee, Senior Vice President of Audience Growth at SCMP in Hong Kong, joined WAN-IFRA’s Middle Eastern Media Leaders eSummit in mid-March to discuss how the new subscription model is developing and some of the lessons they have learned. by Brian Veseling | March 31, 2022 Brian Veseling