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MACAU DAILY TIMES » FIFA blockchain deal is first new US WCup sponsor since 2011

May 4, 2022
Source: macaudailytimes.com.mo macaudailytimes.com.mo
News Snapshot:
F IFA got a first new American sponsor of the men’s World Cup in 11 years yesterday, signing a deal for this year’s tournament in Qatar with blockchain technology provider Algorand. The deal is also a “technical partnership” to help FIFA develop a digital assets strategy, soccer’s world body said. It could help FIFA market soccer-related non-fungible tokens (NFTs). The value of the World Cup sponsorship, at a third-tier regional level covering North American and European rights, was not disclosed. FIFA has set a target of earning $7 billion total revenue in its four-year commercial cycle that ends in Qatar....
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