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China smartphone maker Realme cracks notoriously tough India market

June 20, 2022
Source: redhot.sg redhot.sg
News Snapshot:
NEW DELHI (BLOOMBERG) - Last year, when a global chip shortage forced many smartphone makers to delay launches, upstart Chinese brand Realme took a gambit in India. With processors from global giants such as Qualcomm in short supply, Realme decided to buy them from a relatively unknown Shanghai manufacturer to be able to keep churning out new handset models. The move paid off, boosting the four-year-old newcomer's sales and helping it reach the No. 3 position in the fast-growing market with about 600 million smartphone users. Only Samsung Electronics and Xiaomi sold more devices in India in the latest quarter,...
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