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Cosmetic brands in China: WeChat

News Snapshot:

Social Media plays a crucial part in business anywhere in the world. Everyone is familiar with Facebook, Instagram, TikTok, etc. You are using those platforms yourself, you know the mechanisms behind, you study the strategies. However, in China platforms are local in every aspect of theirs: purpose, design, message to convey, traffic generation, community building systems, links with sales channels, ways to interact, indices, etc. We spend 24/7 on this, we train Local people and we still make mistakes. You might have heard about WeChat or Little Red Book a deluge of times. What the Internet says is that one…

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