China-focused marketing company, East Goes Global, recently raised $1 million in a seed funding round, bringing its valuation to $10 million. East Goes Global is based in Los Angeles and provides a platform to connect U.S. entertainers to China and its rapidly growing consumer market. The startup has worked with artists like John Legend, Will Smith, and the Chainsmokers, by helping to market and promote their content across Chinese multimedia platforms. Andrew Spalter, founder and CEO of East Goes Global, joins Cheddar News' Closing Bell to discuss. Comments / 0