For small and medium enterprises (SMEs) considering the Chinese market, the prospect of entering the market can be daunting. From obvious challenges, such as language, to unfamiliar sales and marketing platforms, to understanding how to best connect with Chinese consumers, there is a lot to consider before making the decision to launch into China. But there are some key new trends and opportunities that can help New Zealand businesses be successful in this exciting market. We’ve identified three key trends that are helping international brands find their target audiences, then connect with them in ways that help stimulate sales and...