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First Slate Auto and now Isuzu – why electric pick-up trucks could be the next big EV battleground

News Snapshot:

Last week, news broke that the Amazon-backed Slate Auto project would begin production of its cut-price electric pick-up next year, but the company isn’t alone. While pricing is still to be determined, Isuzu – arguably one of the most iconic names in commercial vehicles – has said that it will release an electric version of its D-Max pick-up truck in 2026. Although its range is startlingly sparse in some markets (only the D-Max is now sold in the UK, for example), the company enjoys success in Asia, including its domestic market of Japan, Thailand and others, where solid, reliable trucks…

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