On 28 October 2022 Elon Musk tweeted “the bird is freed” as he marked his $44bn acquisition of Twitter. Nearly six months later, it became a dog. The distinctive avian logo the Tesla CEO had referenced in October had been replaced by a picture of a Shiba Inu canine – the face of the Dogecoin cryptocurrency. There was speculation over what was behind the change. Was it linked to a recent attempt to dismiss a $258bn lawsuit filed against Musk by Dogecoin investors over an alleged pyramid scheme? Was it a delayed April Fool’s gag? Whatever the reason, the dog...