In the ever-evolving world of technology, while Apple, Samsung, and Xiaomi often dominate headlines, a fourth player has been making quiet yet confident strides in the smartphone market. In December 2022, Vivo even managed to almost match Xiaomi’s market share in Q4 2022, according to CounterPoint Research. Its pie stood at 18 per cent. This impressive feat comes despite the smartphone market shrinking in India, following global trends. In the latest Q1 2023 report by CounterPoint Research it did lose some market share by a per cent but now it has usurped Xiaomi to become the 2nd largest smartphone player...