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Google to require prominently disclosure of AI use in election ads

Source: nypost.com nypost.com
News Snapshot:

Google will require all “all verified election advertisers” to “prominently disclose” when their ads use artificial intelligence amid the growing threat of misinformation posed by the exploding technology, the tech giant said. The company’s updated political content policy – which goes into effect in November, a year before the 2024 presidential election — will demand a “clear and conspicuous” notice “in a location where it is likely to be noticed by users” when ads make use of “synthetic content that inauthentically depicts real or realistic-looking people or events,” Google announced Wednesday. “For years we’ve provided additional levels of transparency for…

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