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‘Can sense the unease among other brands’: Madhav Sheth on Honor’s India comeback

News Snapshot:

“Honor wants to ensure there isn’t a repeat of the fiasco like last time,” Madhav Sheth said in an interview with indianexpress.com, discussing Honor’s resurgence in the country after a three-year hiatus. Honor, once known for its high-quality yet budget-friendly hardware — and, of course, its highly-efficient Kirin chipsets — temporarily withdrew from the Indian market in 2020 by discontinuing phone sales. Initially, it was speculated that geopolitical tensions between India and China which had placed Chinese brands under increased scrutiny prompted this exit. However, Sheth, tasked with leading Honor’s return to India, has revealed additional factors. According to Sheth,…

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