The trade war may be on hold, but the “Buy Canada” sentiment generated north of the border by the threat of U.S. tariffs endures. From coast to coast, social media users have been sharing lists of Canadian products to swap for U.S. brands. Retailers have rushed to set up signage highlighting local and domestically made merchandise. While research shows that consumer boycotts rarely force corporations or governments to change their behaviour, some Canadian companies hope the “Buy Canada” movement will help them shore up sales or win domestic sourcing contracts as the uncertainty about the future of North American trade…