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Why TikTok substitute RedNote was always going to be a short-lived fad in the West

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Open this photo in gallery: If TikTok is for passive scrolling and entertainment, RedNote, also known as Xiaohongshu, is for practical advice on all matters of daily living – it’s China’s digital lifestyle guide.IAN LANGSDON/AFP/Getty Images Jacob Cooke is the chief executive of WPIC Marketing + Technologies, a Beijing-based firm that advises global brands in Asian markets. The firm operates e-commerce stores on Chinese platforms on behalf of clients; the platforms include RedNote. More than one million Americans have been downloading the Chinese social media platform RedNote, also known as Xiaohongshu in China, driven in part by a ban on…

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