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Zeekr exec wants Chinese cars to be as highly regarded as Japanese cars

News Snapshot:

It’s that classic advice you’ll often hear from mechanics and journalists: if you want something reliable, buy a Japanese car. Now, Zeekr says it wants all Chinese cars – not just its own – to be a similarly sensible, general suggestion. “We need to build our reputation. Personally, I hope we can build our reputation together with all the Chinese brands,” Zeekr’s global chief marketing officer Frank Li told CarExpert. Know the news with the 7NEWS app: Download today “I think the Japanese have given us a very good reference – when you talk about Japanese, you’re not really talking…

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