The Digital Source For China's Tech Innovation Since 2000

China Tech Buzz

Global News Impacting Chinese Tech

Swatch Pulls Controversial 'Slanted Eye' Ad amid Racism Backlash

Source: people.com people.com
News Snapshot:

NEED TO KNOW Swatch ran an ad for its new Essentials collection that featured an Asian male model pulling the corners of his face in a "slanted eye" gesture Chinese social media users criticized the company for using racially insensitive imagery in the campaign Swatch has since pulled the ad, and apologized for the "distress or misunderstanding" that some of its consumers may have experiences upon seeing the imagery Swiss watchmaker and jewelry manufacturer Swatch has pulled its latest ad campaign after receiving backlash on Chinese social media for being racially insensitive. The ad featured an Asian male model pulling…

Other China Tech Buzz: