For decades, women’s sport has been consigned to the shadows while the spotlight shone on the men’s sporting landscape – awash in attention and flush with cash. But developments in recent years have upended that paradigm. Across a myriad of sports, records are being broken in the key metrics – in-person attendances, TV viewership, sponsorship dollars, prize money, grassroots participation and athlete compensation. While there is by no means a genuine levelling of the playing field between the genders, the saturation of an already high viewership amid changing consumption habits, high barriers to entry for investment and lower return ratios…