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India can double its share in global media with AI adoption, JioStar vice chairman Uday Shankar

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India has the opportunity to double its share in the global media market through bold adoption of artificial intelligence, JioStar India Vice Chairman Uday Shankar on Friday said, urging industry stakeholders to embrace disruption rather than resist it.The global media market is valued at nearly USD 3 trillion, and is projected to reach USD 3.5 trillion by 2029, said Uday Shankar in his keynote address at the ongoing AI Impact Summit 2026."India's share is currently less than 2 per cent. AI offers the potential to explore our share in this pie. Even a modest shift in our share of global…

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