A new restriction in China’s booming livestream shopping industry has triggered an unusual trend, with male models increasingly stepping in to promote lingerie and women’s innerwear online after female hosts faced tighter scrutiny.AdvertisementThe move comes amid stricter enforcement of China’s internet content regulations, which prohibit what authorities describe as “vulgar” or “overly revealing” online broadcasts, reports New York Times.AdvertisementAs a result, many female influencers and livestream sellers have either toned down their presentations or stopped modelling lingerie altogether to avoid account suspensions and penalties.AdvertisementTo keep sales flowing during major e-commerce livestreams, several brands and online sellers have now turned to…



