PNNAdvertisementNew Delhi [India], May 26: The user-generated content (UGC) market is booming, with brands increasingly looking to AI video generation tools to fuel the creation of more authentic content for scale. The UGC platform market was valued at ?6.31 lakh crore in 2025, growing 69% Year-over-Year, with enterprise uptake growing at the fastest pace.AdvertisementThe change is indicative of a paradigm shift in the way brands approach video marketing. The traditional creator-sourced UGC ranges from ?12,500 to ?41,500 per video. It's now possible to get similar results with AI solutions for less than ?1,700. This is up to 96% lower in...