TransportationThe Luce could be the most universally disliked Ferrari ever unveiled. How did the Maranello-based automaker get it so wrong?by Abigail BassettMay 29, 2026, 2:00 PM UTCTransportationThe Luce could be the most universally disliked Ferrari ever unveiled. How did the Maranello-based automaker get it so wrong?by Abigail BassettMay 29, 2026, 2:00 PM UTCFor nearly 80 years, Ferrari occupied a unique cultural space where its cars were aspirational, even for people who resented those who could afford them. The price, the exclusivity, and the opacity of the buying process allowed Ferrari to sail above ordinary criticism. You might not be able…