The product description for the €28 hair tie set read: "From high-intensity sessions to everyday moments, this is your ultimate hybrid accessory. Inspired by Erling Haaland's style on and off the pitch, this limited-edition box features eight KKNEKKI hair ties in a curated mix of shades, each finished with a custom HAALAND bead." It added: "Woven with over 60 threads, each tie is exceptionally durable, gentle on the hair, and comfortable to wear without losing elasticity. Wear it in your hair or on your wrist. Either way, it's part of the look."