Olive Young, a Korean beauty retailer, opened a new store in California earlier this year. It currently sees an average of more than 1,600 visitors per day, the company said. That popularity is a microcosm of a bigger trend playing out in the U.S.: Consumers can't get enough of beauty products from a country thousands of miles away — positioning some companies to get ahead. Shoppers during the grand opening of an Olive Young store in Pasadena, California, May 29, 2026. Kyle Grillot | Bloomberg | Getty Images When Olive Young opened its first U.S. outpost in late May, shoppers…


