Table of Contents Hide *This archive was originally written by Jeff Seide Attend any NHL game today and you’ll be bombarded by colorful ads from large corporations. From arena sponsorship signage to dasherboards and on-ice advertising, there’s no avoiding it; and there’s more every year. There’s a long history of advertising in hockey. Here we’ll look specifically at advertising and sponsorships around the arenas–on the boards, sections, and naming rights. Rink Board Advertising One of the most prominent forms of advertising in hockey comes from the ads we see plastered on every inch of the dasherboards in rinks around the…