Over the past 25 years, Hong Kong's media landscape has undergone a huge transformative journey, from a TV-driven market to a totally new environment marked by the proliferation of digital technology, the rise of eCommerce, and the constant shift in consumer behaviours. The Covid-19 pandemic made its mark in the last few years, drastically accelerating and shifting consumer behaviour in this highly dense city of 7.5 million and, by extension, the media landscape. Media agencies have evolved a long way since the sounds of fax machines and printouts of media recommendations. There was a time media agencies handled the traffic…