CMOs in Asia Pacific are particularly upbeat this year with many of them classifying their local economy as being “in great shape”. This comes as Dentsu’s latest Ad Spend Report projects ad spend to grow 5.8% in 2025 across Asia Pacific region, surpassing both global GDP and ad spend projections. This marks a slight acceleration from the 5.4% growth rate seen in 2024, reinforcing APAC’s position as the global leader in ad investment, while EMEA and the Americas are expected to see slower growth. Aligned with this is an expectation of budgets coming back to growth – and 86% of…