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LinkedIn hands global media duties to Publicis Media

April 8, 2025
Source: marketing-interactive.com marketing-interactive.com
News Snapshot:
LinkedIn has reportedly handed its global media business to Publicis Media, according to Adweek. The decision reportedly followed a closed review of LinkedIn's media account. Dentsu previously led the social media platform's media strategy in major markets, including the United States. As the chosen network, Publicis Media will reportedly be tasked to handle LinkedIn's global media planning and buying efforts. Don't miss: AI and soft skills dominate LinkedIn’s 2025 skills on the rise list Specific details of the appointment remain sparse. MARKETING-INTERACTIVE has reached out to Publicis Media and Dentsu for more information. The appointment comes a week after LinkedIn...
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