A study of 2,000 adults revealed hits such as Squid Game, The White Lotus and Crazy Rich Asians are all encouraging bookings to the Far East. It emerged film and TV have motivated 20 per cent to travel to the region, thanks to showcasing beautiful scenery and destinations (45 per cent), historical landmarks (41 per cent) and highlighting cultural traditions (41 per cent). It’s not just television either – Formula 1 (10 per cent), theme parks (15 per cent) and international sporting tournaments such as the Olympics (13 per cent) are also making people want to visit the continent. Meanwhile,...