May is Asian American and Pacific Islander Heritage Month (AAPI), and while the contributions of the AAPI community deserve recognition year-round, this month offers a specific opportunity to look at who is actually building the future of the industries shaping how we look, feel and care for ourselves. Beauty, wellness and fashion are three of the most personal categories in consumer culture, but they are also the most homogenous at the founder level. The four entrepreneurs profiled here have strong understanding of the markets and how it should serve a diverse demographic, especially from those within the AAPI community. They…