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Apple now has 65% of global premium smartphone market: report

News Snapshot:

As each year goes by, Apple is capturing more and more of the market. Now, a new study indicates that the Cupertino tech giant had 65 per cent of the premium smartphone market in the first half of 2026. The study comes from the well-known Counterpoint Research and its Handset Model Sales Tracker, which tracks phones with a selling price of $600 or more. The study shows that this is a nine per cent growth year-over-year, and attributes it to the base model iPhone 17. However, this is still an overall drop from the company’s premium segment back in 2022,…

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