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Samsung maintains smartphone market share lead in Middle East amid Iran war

News Snapshot:

Samsung Electronics remained the leader for Middle East smartphone shipments in the second quarter of 2026, as manufacturers navigate the conflict-hit regional market, a report has found.The effects of the Iran war have choked logistics and hit supply chains, forcing phone makers to prioritise value over shipment volumes and retailers to cautiously rejig inventory strategies, industry tracker Omdia said."Vendors are preserving product competitiveness and brand positioning while acknowledging that short-term volume sacrifices are unavoidable," Manish Pravinkumar, principal analyst at the London-based company, wrote in the report. "Prioritising profitability and revenue over volume and market share growth has become critical in…

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