Chinese e-commerce platform Jumei.com is making a CNY300 million cash investment in Shenzhen Jiedian Technology.

Shenzhen Jiedian provides convenient shared mobile charging services to travelers and it eyes cooperation with department stores and vendors in popular urban commercial areas. By deploying its all-in-one charging machines and mobile power banks, Jiedian offers free-of-charge power bank renting services to consumers.

Users only need to scan the QR code on the machine and follow the guides to borrow a power bank to charge their smartphones. After the charging, they can return the power bank at any sites of Jiedian. So far, Jiedian has launched its all-in-one charging machines in more than 20 major cities in China and the company plans to cover 100 cities by the end of 2017. At the same time, the number of machines placed offline will reach hundreds of thousands units.

Commenting on the investment, Jumei's founder and chief executive officer Chen Ou said that this strategic investment will allow them to further expand the company's ecosystem to extend to the cutting edge of the mobile Internet business. In addition, it is an important part of Jumei's overall strategy, which is to make full use of technological innovation.