NVIDIA (NVDA) has opened a representative office in Beijing to be responsible for marketing, sales promotion, customer service, and technical support in China.

The company has existing NVIDIA offices and design centers in Shenzhen, Shanghai, and Hong Kong.

NVIDIA has operated in China for more than ten years through its local representative, Atlantic Semiconductor Products Co, Ltd, and has developed close partnerships with local industry leaders, including Lenovo, Founder, Tsinghua Tongfang, and TCL. NVIDIA activities in China include partnering with graphics add-in card manufacturers to develop products targeted specifically to Chinese end-users.

Market data shows that the technology market in China is robust. In the area of handsets, a target market for NVIDIA, China represents the largest mobile subscriber base in the world, with over 350 million subscriptions. China accounts for 12% of global handset volume and is home to over 40 handset manufacturers.

Additionally, the video game market in China is experiencing rapid growth, particularly in the online games segment. According to a recent report, online games revenue is forecast to reach $2.0 billion by 2009. China had 28.8 million gamers in 2004, a number that is projected to grow to 55.5 million by 2009.