The Internet Society of China (ISC) this week launches a Broadband P2P Application Promotion Alliance to coordinate with the government's scheme to explore P2P's commercial application in China.

The new Alliance encourages the development of intellectual property containing P2P network application core technologies, and it will regulate the technology's application and promotion based on intellectual property rights. It will also bridge the government's supervisory role in this area.

P2P enables users to communicate and share Internet-based information without being linking to a main server. Therefore, it makes communications more direct, interactive and convenient.

P2P technologies have also been blamed for the easy downloading and dissemination of copyright materials like music and movies. ISC plans to help regulate Chinese companies' activities to ensure that illegal activities are not spawned by P2P in China.