Google (GOOG) launched a corporate blog yesterday at googlechinablog.com to better communicate the company's intentions to Chinese-language users.

The blog is positioned as a bridge for Google's staff to communicate with netizens on product, technology and culture.

Employees of Google can post their new ideas and happenings in the company on the blog to share with ordinary netizens living in China.

Google has come under increased pressure in recent weeks for starting a self-censored search engine at google.cn.