In a quest to help customers aggressively seize fertile business opportunities in Asia, Gomez announced it has opened a new full-service office in Beijing.

The facility will initially employ engineering and product development staff, with direct sales and support staff to be hired in the coming months to serve the entire Southeast Asia region.

Headed by Yuan Cheng, general manager of Gomez China Operations, the new office will triple Gomez's product development personnel by year end and position the company to steadily build direct sales, service and other staff to serve customers such as eBay and MSN. The economy of China, the business hub of Southeast Asia, has been growing at an average of 10 percent annually. The country has more than 123 million Internet users, more than 77 million of whom are on broadband, and potential growth is staggering with 90 percent of the population still unwired.

Gomez CEO Jaime Ellertson said the entire company is eager to help new and existing customers achieve peak Internet performance in Asia. "It's a rapid growth market in an ever-flattening world and offers us access to Beijing's prodigious pool of engineering talent," Ellertson said. "Our expanding infrastructure and new capabilities for product development, sales and customer service will be essential for companies entering and expanding in this region."