Key Takeaways: – In-person events must adapt to the demands of younger Chinese consumers, who increasingly demand immersive and engaging content from luxury brands. – Recent events held in Beijing and Shanghai offer successful on-and-offline marketing blueprints for the year ahead. – Today, it is critical for luxury brands to effectively incorporate both on- and offline touchpoints at physical events. Over the course of the nearly two-year-long COVID pandemic, virtually any digital holdouts in the luxury industry have cast aside suspicion towards e-commerce and digital marketing, particularly in China. Today, Tmall Luxury Pavilion — the Chinese e-commerce giant’s luxury-centric portal…