By Jeff Beer 1 minute Read It’s not every day a brand creates a big-budget short film. But for Apple, it’s become a Chinese New Year tradition. Today, the company has launched “The Comeback,” a 23-minute movie to mark the holiday and showcase the iPhone’s filmmaking prowess. advertisement Created with ad agency TBWAMedia Arts Lab Shanghai, it’s an earnest celebration of creative ambition. It centers around a young man who dreams of becoming a movie director, but works as a stunt double. As hundreds of millions of Chinese people do every Lunar Year , he returns home for the holiday….