Snapchat has launched some new AR activations for Lunar New Year which aim to educate users on Chinese culture and influence, in addition to celebrating the broader event. The first Lens is a new AR experience that takes users through the story of Asian-American businesswoman Lucy Yu, the owner of ‘Yu & Me Books’ in NYC, which is an independent bookshop that’s dedicated to showcasing stories from underrepresented authors. As explained by Snap : “ Lucy, an avid reader from an early age, started Yu & Me books in 2021 to help showcase stories from underrepresented authors. She believes that…