After an unsuccessful attempt to enter the Brazilian market in 2015, the Chinese electronics brand Xiaomi returned to the country in 2019, this time in partnership with a Brazilian company, DL Electronics, of Minas Gerais. But the period out of the local market meant that the company’s smartphones, headphones and other products began to populate the marketplaces of local retailers, often irregularly and without consumer support. In 2021, Xiaomi declared war on illegal products and began to actively fight the sale of devices without the approval of the National Telecommunications Agency (Anatel). The initiative reduced by 27% the billing of...