HONOR has flagged South Africa as one of its "big four countries" in Africa and the Middle East in terms of growth potential. The other counties are Saudi Arabia, United Arab Emirates and Iraq. "We have put a lot of investment in for the South African market. For this year, I hope we can achieve nearly 10% of the South African smartphone market share," said Zhao. As a new player in the block, Zhao said driving brand awareness and capitalising on the strength of the company's innovation would be the key area of focus to capturing nimble market. The company…