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IJERPH, Vol. 19, Pages 8976: Social Media Engagement in Two Governmental Schemes during the COVID-19 Pandemic in Macao

July 23, 2022
Source: myjournals.org myjournals.org
News Snapshot:
Toxicology |27 viewsCategory:| Social media engagement is a vehicle for effective communication and engagement between governments and individuals, especially in crises such as the COVID-19 pandemic. Additionally, it can be used to communicate resilience measures and receive feedback. This research aims to investigate public social media engagement with resilience measures related to COVID-19 in Macao. We examined 1107 posts and 791 comments about the government’s face mask supply and consumption voucher schemes on Facebook. Using the Crisis Lifecycle model, we partitioned the data and analyzed the content and engagement of related posts, as well as the word semantics in user...
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China Tech Buzz Topics: communication | content | Covid-19 | data | Face Mask | Facebook | health | IT | Macau | media | medicine | Pandemic | research | social media | user | vehicle

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