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Plant-based egg maker Eat Just gets US$25 million for China expansion from Alibaba-linked private equity firm C2 | South China Morning Post

Source: scmp.com scmp.com
News Snapshot:

Plant-based egg maker Eat Just has received US$25 million in funding and signed a strategic partnership with Alibaba-backed private-equity firm C2 Capital Partners to grow its business in China. C2’s first involvement in the alternative protein sector will allow Eat Just to accelerate its growth in China, according to a joint release on Wednesday. The San Francisco-based start-up, backed by Hong Kong billionaire Li Ka-shing , will use the funds to improve the quality of its products as well as build manufacturing infrastructure to scale production. Eat Just will benefit from C2’s know-how in logistics, branding, marketing, omnichannel sales and…

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