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Chinese fast fashion giant Shein denies low prices due to forced labour

May 6, 2023
Source: straitstimes.com straitstimes.com
News Snapshot:
PARIS - Chinese cut-price fast-fashion giant Shein defended its business model in an interview with AFP, saying demand-based production accounted for its low prices and not forced or cheap labour. Founded in China in 2008, Shein has swiftly claimed a top place in the global fast-fashion marketplace, offering young social-media-savvy customers low-priced collections that turn over at a steady clip. The Singapore-based firm’s strategy chief Peter Pernot-Day told AFP that Shein is “an on-demand manufacturer... the global pioneer of this technology” during a visit to Paris to attend the opening of a Shein pop-up store. Testing products with a small...
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Tags: Bloomberg | Business | business model | China | Chinese | digital | European | expansion | fashion | Giant | manufacturer | marketplace | media | online | Paris | platform | Poland | production | sales | shopping | Singapore | store | strategy | Sweden | testing

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