It has been the trend, for the past decade, that car brands we’ve thought of as being ‘mass market’ have increasingly nudged upwards into premium car territory. After all, these are the strange days where spending €70,000 on a Skoda or a Hyundai is not merely possible, it’s fast becoming commonplace. Those brands have somewhat stealthily risen from bargain cars to posh status, but for Peugeot it has been an avowed intention. Following the lacklustre sales and critical performance in the early 2000s of cars such as the 307 and 407, Peugeot struck out on a march not merely back...