International Data Group (IDG) Asia/China and Nikkei Business Publications (Nikkei BP), Inc. today announced a marketing, sales and licensing agreement that will advance technology magazine publishing in China.

Under the terms of the agreement, Electronic Design & Application World will publish a single magazine under two logos–Electronic Design & Application World and Nikkei Electronics–effective May 1, 2004. Electronic Design & Application World magazine, launched in 2002 by Beijing Dongxiao International Technical Information Consulting Co., Ltd., a joint venture between IDG and the Institute of Scientific and Technical Information of China, will license editorial from Nikkei Electronics magazine published by Nikkei BP in Japan in the Japanese language.

Nikkei Electronics China, which debuted in Hong Kong in 2002 as the Chinese-language counterpart of Nikkei Electronics, will merge its circulation into Electronic Design & Application World, based in Beijing. In addition to providing editorial contents from Nikkei Electronics, Nikkei BP will provide marketing and advertising representation for the merged magazine outside China. Dongxiao will manage the merged magazine and provide marketing and advertising sales inside China. The English name of the merged magazine will be Electronic Design & Application World – Nikkei Electronics China.

Electronic Design & Application World has a BPA-audited circulation of 28,534, plus 6,750 paid subscribers. Nikkei Electronics China has a BPA-audited circulation of 18,025. Nikkei Electronics has a Japan ABC-audited circulation of 40,090.


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