TOM Online Inc., the mobile Internet company and the Union des Associations Europeennes de Football (UEFA) today announced the launch of the "UEFA EURO 2004 (TM) Official Chinese Website" (cn.euro2004.com) tailored for the 1.3 billion Chinese language population around the world.
TOM Online today also launched the exclusive Official wireless value-added services (WVAS) for the UEFA EURO 2004. This is the first time that any Chinese internet company has gained official authority for online information and WVAS services with an international sports authority.
TOM Online was granted the exclusive right to build the very first UEFA EURO 2004 Official Chinese language website. The Chinese language website is identical in content and structure to the other eight websites that appear in different languages including English, Portuguese, French, German, Spanish, Italian, Russian and Japanese. All nine websites will be updated simultaneously. The Official website will provide Chinese soccer fans instant access to the most authoritative, exclusive and up-to-date UEFA information through online and wireless interactive services provided by TOM Online.