Intel Corporation and China's online games firm Shanda Networking yesterday signed an agreement to drive forward the development of digital home technology.

The companies signed a memorandum of understanding which undertakes to advance interactive gaming and digital home entertainment, said John Antone, vice-president of Intel's Sales and Marketing Group for the Asia-Pacific Region. China's online gaming and entertainment industry is experiencing rapid growth, with more than 54 million gamers and 187 million Internet users in the nation by 2008.

The agreement means that the two sides will focus on developing total online interactive entertainment solutions for a variety of devices including PCs, TV set-top boxes and mobile phones based on Intel chip architecture.

Intel currently runs two campuses in Shanghai – at Pudong's Waigaoqiao Free Trade Zone and Changning District's Shanghaimart, and it plans to open a third campus at Shanghai Zizhu Science-Based Industrial Park in the city's Minhang District in 2005, according to Antone. Intel will also expand its Waigaoqiao site with the acquisition of 28,000 square metres of land from the Xin Development Corporation, at a cost of US$39 million.

LEAVE A REPLY

Please enter your comment!
Please enter your name here