NEC has successfully deployed its RingBack Melody (RBM) System project with Guangdong Mobile.

Launched in January 2004, the RBM service had signed up more 10 million users as of January.

NEC aims to expand the service throughout the country, as well as in other Asian countries including Japan, Russia, and Europe.

Guangdong Mobile has jointly constructed with content providers a dedicated website where users can find new music arrivals, in addition to the 15000 songs currently available.